arts fest is always fantastic
Compiled for The Red Rock Review
The 11th Annual Sedona Arts Festival is just around
the corner! Scheduled for Saturday and Sunday, October 13th
and 14th, 2001, at Sedona Red Rock High School, this event
has rapidly become one of Sedona’s most popular experiences
for art lovers and art appreciators of all ages.
The athletic field at Sedona Red Rock High school transforms
overnight into a sea of white tents, each hosting a different
artist from all across the country. Artists come from as far
away as Virginia, Montana, Georgia and Kansas, as well as
from “neighboring states” such as New Mexico, California,
Utah and Colorado. The Festival hosts several artists from
Sedona and the Verde Valley as well as old and new favorites
from Oregon, Washington, and Idaho.
More than 120 artists are displaying and selling their
hand-made wares at the festival.
“We really have something for everyone” said Patrick
Schweiss, chair of the Sedona Arts Festival Board. “If you’re
looking to find that perfect painting, sculpture, or wall-hanging
for your Sedona home, the Sedona Arts Festival is the place
to find it. Or, if you’re looking for holiday gifts for your
relatives and friends, the festival is a great place to find
one-of-a-kind items like pottery, blown glass, jewelry, metal
work, hand-made paper or even wooden kitchen implements! There’s
no end to the variety of art and craft that’s exhibited at
the Sedona Arts Festival. And, our proceeds benefits arts
programs in our schools - what could be better?”
The Sedona Arts Festival is a showcase of art for the
public, but the artists find that many purposes are served
by exhibiting at the show. Some of the more than 6,000 attendees
are art gallery owners or managers who will often identify
artists that they then invite to display at their places of
“That’s great business for everyone,” said Barbara Schay,
executive director of the festival. “Of course we like to
see each artist sell as much as possible throughout the festival
weekend. A terrific booth, from our point of view, is one
that is practically empty by Sunday afternoon at 5 o’clock!
It’s not expected that all of our artists sell out of merchandise,
though. But it makes us very happy when our artists tell us
after the festival that they received a large commission from
participating in the festival or that they’ll be exhibiting
in a few new galleries all because they attended our show!”
The Sedona Arts Festival has historically drawn large
audiences - about 5,000 people over each of the past several
years. In 2000, though, that number increased by 20%!
“The reason for our substantial growth is an extensive
local marketing campaign combined with a new focus on attracting
art buyers from the Valley of the Sun and from other states
in the Southwest.” While the festival has always had lots
of fun activities for families and children, the festival
board wanted to expand its effort - to, in essence, match
up fine art with fine art collectors.
The Sedona Arts Festival still has plenty of opportunities
for people of all interests and ages. The very popular Madeleine’s
KidZone and KidZ-Only Shop are scheduled again, with plenty
of art projects for children and youth ages 12 and under.
Magical Michael Steele is always a great hit, and he’ll be
performing his magic and doing demonstrations of his yo-yo
talents on both Saturday and Sunday at 1 p.m. in the Kidzone.
The 2001 entertainment line-up is looking good. Both
young and old can enjoy some of Sedona’s favorite entertainers
- and new additions to the main stage. On Saturday, come hear
Lyra (Allan and Maryanne Kremer-Ames), see selections from
Oak Creek Theatre Company’s opening theatrical presentation,
and dance to Danny Rhodes and the Messengers.
On Sunday the 14th, listen to Sedona’s own Lynn Lynton,
Joe Palmer’s Young Jazz Musicians of Northern Arizona, and
put on your party shoes for the Sammy Davis Band. New to the
Festival this year is Dance Spirit, led by Danielle Claire.
The Sedona Arts Festival is open to the public from
10 am - 5 pm, on both Saturday and Sunday, October 13 &
14. Ample free parking is available across the street from
the festival site at the Sedona Cultural Park. A two-minute
free shuttle service is available.
Admission is $6/adult, and kids under 12 are admitted
free when accompanied by an adult. All proceeds from the festival
support arts programs in our schools. Since its inception,
the Sedona Arts Festival has donated more than $75,000 to
arts and cultural programs within the community.
They’ve bought art supplies, upgraded the lighting in
the High School auditorium, purchased musical instruments
for our middle school students, and have given countless other
art supplies to the youth in the Sedona-Oak Creek Canyon Unified